In evaluating colleges, students and parents are likely to judge a school
A) strictly on the basis of major curriculums offered.
B) based on the tuition.
C) by the collection of benefits offered by the school.
D) on the anticipated rate of return on their tuition investment.

Question

Quizplus · Accepted Answer

The choice of a college is no different than any other purchase decision. Consumers will focus on the total product offer of the organization.

In Evaluating Colleges, Students and Parents Are Likely to Judge