The Coca-Cola Company produces Diet Coke, Diet Coke with Splenda, and Coke Zero along with a number of other flavors. These products are part of Coke's:
A) product line.
B) product mix.
C) product position.
D) product collection.

Question

Quizplus · Accepted Answer

A product line refers to a group of products that are similar in nature and function, and are marketed under the same brand. In this case, Diet Coke, Diet Coke with Splenda, and Coke Zero are all products under the Diet Coke brand, making them part of Coke's product line.

The Coca-Cola Company Produces Diet Coke, Diet Coke with Splenda