A leading cause of new-product failure is
A) insufficient competition.
B) product promises that are not delivered.
C) the automation of the product development process.
D) excessive product differentiation.

Question

Quizplus · Accepted Answer

Product promises that are not delivered can lead to disappointed customers and negative reviews, ultimately leading to the failure of the product. Insufficient competition, automation of the product development process, and excessive product differentiation may not necessarily be leading causes of new-product failure.

A Leading Cause of New-Product Failure Is