You have agreed to buy a new car for an attractive low price, then the dealer mentions some extras that you must have and the various city and state taxes that must be added. The price is now becoming much less attractive. This illustrates the

Question

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The lowball technique involves initially offering a product or service at a lower price than its actual cost to attract the customer, and then increasing the price by adding extra costs or charges. This is what the dealer is doing by initially offering the car at a low price and then adding extras and taxes to increase the price.

You Have Agreed to Buy a New Car for an Attractive