Mona designs the packages and chooses the brand names for goods produced by her firm.Mona is involved in which part of the marketing mix?
A) Promotion strategy
B) Distribution strategy
C) Product strategy
D) Pricing strategy

Question

Quizplus · Accepted Answer

Mona's involvement in designing packages and choosing brand names indicates that she is involved in the product strategy component of the marketing mix.

Mona Designs the Packages and Chooses the Brand Names for Goods