A payment model where the advertiser pays based on some manner of conversion such as a sale or site registration is known as
A) cost-per-impression.
B) the conversion rate.
C) cost-per-action.
D) cost-per-click.
E) pay per lead.

Question

Quizplus · Accepted Answer

Cost-per-action (CPA) is the advertising payment model where the advertiser pays for a specific action - for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration etc.) - linked to the advertisement.

A Payment Model Where the Advertiser Pays Based on Some