Ellie is a pragmatic customer who tends to wait until a new product is proven and plenty of people are using it before she purchases it. Which of the following customer groups would Ellie most likely belong to?
A) Innovators
B) Early adopters
C) The early majority
D) The late majority
E) Laggards

Question

Quizplus · Accepted Answer

Ellie's behavior of waiting until a product is proven and widely adopted before purchasing aligns with the characteristics of the early majority. This group is not the first to try new products, preferring instead to see evidence of their value and reliability.

Ellie Is a Pragmatic Customer Who Tends to Wait Until