In _____, salespeople furnish statements, questions, actions, audio/visual aids, and demonstrations from a repertoire of words and actions designed to produce a desired response.
A) adaptive selling
B) stimulus response selling
C) consultative selling
D) problem-solving selling
E) need satisfaction selling

Question

Quizplus · Accepted Answer

Stimulus response selling involves salespeople using a specific set of statements, questions, actions, audio/visual aids, and demonstrations that are designed to elicit a desired response from the buyer. This approach is based on the idea that certain stimuli can produce predictable responses if presented correctly.

In _____, Salespeople Furnish Statements, Questions, Actions, Audio/visual Aids, and Demonstrations