It is imperative that salespeople are honest and candid with customers because of the increasing emphasis on:
A) pushing products to customers and moving on.
B) generating profits for the selling firm.
C) maintaining long-term relationships with customers.
D) abiding by the universal code of ethics for salespeople.
E) using transaction-focused traditional selling.

Question

Quizplus · Accepted Answer

Maintaining long-term relationships with customers is crucial for salespeople to be honest and candid, as trust and transparency are foundational to building and sustaining these relationships over time.

It Is Imperative That Salespeople Are Honest and Candid with Customers