The _____ approach to personal selling requires educating the customer about the full impact of an existing issue and clearly communicating how the solution delivers significant customer value.
A) need satisfaction
B) problem-solving
C) mental states
D) stimulus response
E) formula

Question

Quizplus · Accepted Answer

The problem-solving approach focuses on identifying an issue the customer is facing and then clearly explaining how the product or service being sold can effectively solve that problem, thereby delivering significant value to the customer. This approach involves educating the customer about the problem and the solution.

The _____ Approach to Personal Selling Requires Educating the Customer