Craig Is a Salesperson for a Company That Sells Industrial

Craig is a salesperson for a company that sells industrial equipment. Craig spends most of his time talking to equipment operators who work on the factory floor. While Craig is able to get the equipment operators interested in his products, he is often unable to make a sale. In this scenario, Craig needs to:

A) identify the people with the authority to make the purchase decision.
B) develop his confidence and believe that he offers the best solutions.
C) focus on prospecting only with his existing clients.
D) practice the hard sell.
E) establish daily quotas for acquiring new prospects.