Mel is a salesperson for a technology services company. He wants to expand collaborative involvement between his company and his buyer's company. Which of the following activities is most likely to help Mel achieve his goal?
A) Practicing the hard sell
B) Getting engineers from his company and the buyer's company to work together
C) Using cold canvassing to get referrals from the buyer
D) Applying the practices of the traditional sales process
E) Minimizing the number of critical encounters with the buyer's company
Correct Answer:
Verified
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