For many salespeople, the core products that they sell provide the same features and benefits as those of their competitors. Which of the following statements is true of this kind of competitive environment?
A) The best way to build long-term customer relationships is to offer the lowest price.
B) Salespeople need to exceed customer expectations and not just meet them.
C) The best way to acquire and maintain customers is by using traditional selling methods.
D) The quality of customer service does not distinguish one salesperson from another.
E) Once a customer becomes loyal, salespeople need not focus on service quality.

Question

Quizplus · Accepted Answer

In a competitive environment where products offer similar features and benefits, exceeding customer expectations is crucial for differentiation and building long-term relationships. This approach helps in standing out from competitors and fosters loyalty among customers.

For Many Salespeople, the Core Products That They Sell Provide