An apartment manager lists a "luxury penthouse" in the newspaper for an astoundingly low price, even though he has no such units available. The idea is to lure people in and then try to sell them his relatively mediocre apartments. The manager is most likely using an influence technique known as the ____.

Question

Quizplus · Accepted Answer

The apartment manager is using the bait-and-switch technique, which involves advertising a desirable item at a low price to attract customers and then trying to sell them a different, usually less desirable, item when they show interest in the advertised item.

An Apartment Manager Lists a "Luxury Penthouse" in the Newspaper