What does the research suggest about the role of distraction in persuasion?

Question

Quizplus · Accepted Answer

Distraction can increase persuasion when the argument presented is weak because it prevents the audience from fully processing the flaws in the argument. This is based on the elaboration likelihood model of persuasion, which suggests that when people are not fully focused, they are less likely to critically evaluate the information being presented, making them more susceptible to being persuaded by weaker arguments.

What Does the Research Suggest About the Role of Distraction