Which theory posits that there are two major routes to persuasion: central and peripheral?

Question

Quizplus · Accepted Answer

The elaboration likelihood model posits that there are two major routes to persuasion: the central route, which involves careful and thoughtful consideration of the arguments (content) of the message, and the peripheral route, which involves other cues outside the message content, such as the attractiveness or credibility of the source.

Which Theory Posits That There Are Two Major Routes to Persuasion