People are more likely to engage in central processing than peripheral processing when ____.

Question

People are more likely to engage in central processing than peripheral processing when ____. ​

Quizplus · Accepted Answer

Central processing involves a more thoughtful and deliberate consideration of the message content, and people are more likely to engage in this type of processing when the topic is personally relevant to them. This is because they are more motivated to carefully evaluate the information since it has direct implications for their own lives.

People Are More Likely to Engage in Central Processing Than