In the terminology of the elaboration likelihood model, people relying on automatic, nonconscious processing are using the ____ route.

Question

In the terminology of the elaboration likelihood model, people relying on automatic, nonconscious processing are using the ____ route. ​

Quizplus · Accepted Answer

The elaboration likelihood model posits two main routes to persuasion: the central route, which involves careful and thoughtful consideration of the persuasive arguments, and the peripheral route, which relies on cues outside the message content itself, such as the attractiveness of the source or the number of arguments presented, rather than on a thoughtful evaluation of the arguments. The peripheral route is associated with automatic, nonconscious processing.

In the Terminology of the Elaboration Likelihood Model, People Relying