Which of the following source characteristics best explains why a company might recruit a supermodel to endorse its products?
A) Similarity
B) Credibility
C) Likability
D) Trustworthiness
Correct Answer:
Verified
Q75: A sleeper effect occurs when
A) persuasion occurs
Q76: If you want to convince a friend
Q77: Jon and Kate give consecutive speeches on
Q78: According to a 2018 Gallup poll, _
Q79: A classic dilemma in advertising concerning the
Q81: Research demonstrates that exposure to weak versions
Q82: Your friend is thinking of purchasing a
Q83: Selma's friends can't stand her new girlfriend,
Q84: High self-monitors respond more to _ advertising.
A)
Q85: As per Han and Shavitt's research, to
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents