Question 1

Successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously ____.

Accepted Answer

The sentence states that successful green marketing targets a larger population with products and services that anyone might be able to use while simultaneously saving money and reducing impact on the environment. There is no mention of overseas workers, social equity or fiscal responsibility. While promoting the development of local jobs is a possible outcome, it is not explicitly stated in the sentence. Therefore, the best answer is B.

Question 2

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called _____.

Accepted Answer

The use of software to empirically analyze online conversations to constantly monitor how consumers feel about brands is called sentiment analysis. Option B e-commerce refers to buying and selling products or services through electronic systems. Option C social currency refers to the value that a person's online presence adds to their offline reputation. Option D data mining refers to the process of discovering patterns in large datasets.

Question 3

How do grocery store advertising, grocery store format (layout), and grocery store location influence consumers' decisions about where to shop?

Accepted Answer

All three variables, grocery store advertising, grocery store format (layout), and grocery store location have an impact on consumers' decisions about where to shop. The advertising informs consumers about promotions and sales, while the layout affects the convenience and ease of finding products. The location can also play a role in consumers' decisions, especially for those who prioritize convenience and proximity.

Question 4

When consumers experience loud music, in-store crowding, or other shopping stressors, they tend to ____.

Accepted Answer

The answer of When consumers experience loud music, in-store crowding,...

Question 5

Suppose that Ina is given the opportunity to try out three different kinds of hotdogs, and suppose that Oliver is given the opportunity to try out twelve different kinds of hot dogs. After trying the hot dogs, they are given the opportunity to purchase hot dogs. Research suggests that ____.

Accepted Answer

Research in decision making and satisfaction often finds that when individuals are presented with fewer options, they tend to be more satisfied with their choice than when they are overwhelmed by too many options. This phenomenon is related to the paradox of choice, where too many options can lead to decision fatigue and reduced satisfaction.

Question 6

When people are shopping, crowding tends to ____.

Accepted Answer

The answer of When people are shopping, crowding tends to...

Question 7

Harley Davidson hires researchers to ride motorcycles and attend various events so they can learn more about the way enthusiasts talk about their products, to identify opinion leaders, and ultimately to have good ideas as to product modifications or new items such as Harley Davidson branded clothing and other accessories for motorcycles. This approach is best described as ____.

Accepted Answer

The approach of hiring researchers to ride motorcycles and attend events to learn about customer behavior and attitudes can be described as ethnographic research, as it involves observing and studying the culture and behavior of a particular group (in this case, Harley Davidson enthusiasts).

Question 8

Conspicuous consumption refers to cases in which people ____.

Accepted Answer

Conspicuous consumption refers to buying goods or services in order to display wealth or status, rather than to fulfill a need or desire for the product itself. It is often done for the purpose of impressing others or attaining social status, rather than personal satisfaction.

Question 9

High self-monitors are to social aspects of products as low self-monitors are to ____.

Accepted Answer

High self-monitors are more concerned with social aspects, such as how using a certain product will make them look to others. Low self-monitors, on the other hand, are less concerned with social approval and are more likely to focus on the actual attributes and qualities of the product.

Question 10

After World War II, the United States had a lot of manufacturing capabilities but ____.

Accepted Answer

The answer of After World War II, the United States...

Question 11

The post-World War II development of brand identities can be traced largely to the ____.

Accepted Answer

After World War II, there was a rise in consumerism and manufacturers realized the need to segment their markets and create specific products for different groups of consumers. This led to the development of brand identities to differentiate products and create a sense of loyalty among consumers.

Question 12

Services like Klout.com help advertisers ____.

Accepted Answer

Services like Klout.com analyze social networks to identify opinion leaders and influencers. This information can be used by advertisers to target their marketing efforts effectively to reach a wider audience. It helps them to know who has the most significant impact on social media and who can help spread the word about their products or services.

Question 13

Research indicates that credit card debt is most related to ____.

Accepted Answer

The answer of Research indicates that credit card debt is...

Question 14

People tend to buy more expensive wine when a restaurant offers valet parking as opposed to when it doesn't. This is an example of consumers being influenced via ____.

Accepted Answer

The presence of valet parking does not directly relate to the quality of the wine, but it creates an impression of luxury and sophistication in the minds of consumers. This impression is processed unconsciously, leading to the purchase of more expensive wine.

Question 15

Ali is having a garage sale. He is trying to sell an old alarm clock for $20, an old pair of sneakers for $40, and an old TV set for $100. These prices are way too high. Since Ali owns these products, they seem to him to be more valuable than they really are. This phenomenon is known by social psychologists as ____.

Accepted Answer

The phenomenon described in the passage, in which an owner's perception of the value of their own possessions is inflated, is known as the mere ownership effect. Choice A ("lateral shrinkage") and Choice C ("personal use shrinkage") are not actual terms or concepts related to this phenomenon. Choice B ("product affinity") does not accurately capture the phenomenon described in the passage.

Question 16

From an advertiser's point of view, one of the strengths of social media is the ____.

Accepted Answer

One of the biggest advantages of social media for advertisers is the ability to gather consumer data, such as demographics, interests, and online behavior, and use that data to serve targeted ads to specific audiences. This helps increase the effectiveness of advertising campaigns and can lead to better returns on investment.

Question 17

As discussed in the text, the case study of "New Coke" was an example of ____.

Accepted Answer

The case study of "New Coke" was an example of brand-loyal consumers being turned off by changes to a brand. Coca-Cola's decision to change the formula of their iconic soda resulted in a backlash from loyal customers, who preferred the original taste. This led to a decline in sales and ultimately led to Coca-Cola bringing back the original formula as "Coca-Cola Classic."

Question 18

As discussed in the text, the consumer consumption process begins ____.

Accepted Answer

The consumer consumption process begins long before we choose a product, as it involves recognizing and identifying a need or want, considering various options and information sources, evaluating alternatives, and making a purchase decision. This entire process can take a significant amount of time and involve a range of factors, from personal preferences and social influences to marketing messages and cultural norms. Therefore, it is important for marketers to understand and address the needs and motivations of consumers at every stage of this process.

Question 19

The importance of physical location within a store is illustrated by the observation that moving the grocery store deli from the back of the store to the front increase sales by ____.

Accepted Answer

The answer of The importance of physical location within a...

Question 20

Groups that call themselves ____ may promote events like refusing to participate in "black Friday" sales.

Accepted Answer

The answer of Groups that call themselves ____ may promote...

Quiz 15: Application Module A: Applying Social Psychology to Consumer Behavior