The finding that, over time, people tend to separate messages from their sources-and forget where or from whom they heard certain things-is known as the ____.

Question

The finding that, over time, people tend to separate messages from their sources-and forget where or from whom they heard certain things-is known as the ____. ​

Quizplus · Accepted Answer

The sleeper effect describes how over time, people dissociate the content of a message from its source, leading to a potential increase in the persuasiveness of the message as its source is forgotten or deemed irrelevant.

The Finding That, Over Time, People Tend to Separate Messages