When using the indirect (AIDA)strategy to write a persuasive message,begin the message by overcoming any resistance your reader might have.
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Q8: In a practical sense,effective persuasion shows how
Q9: Amanda is writing a claim letter about
Q10: Paul wants to convince the members of
Q11: The direct pattern is best when a
Q12: A claim message should close with a
Q14: A manager who persuades employees to accept
Q15: Direct-mail (vs.e-mail)sales messages are shown to have
Q16: Managers trying to persuade employees should use
Q17: AIDA applies to persuasive messages that are
Q18: When writing a persuasive message,it is important
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