Direct-mail (vs.e-mail)sales messages are shown to have higher customer response rates.
Correct Answer:
Verified
Q10: Paul wants to convince the members of
Q11: The direct pattern is best when a
Q12: A claim message should close with a
Q13: When using the indirect (AIDA)strategy to write
Q14: A manager who persuades employees to accept
Q16: Managers trying to persuade employees should use
Q17: AIDA applies to persuasive messages that are
Q18: When writing a persuasive message,it is important
Q19: Persuasive techniques in the digital age involve
Q20: To overcome resistance most effectively,a message should
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