Rational appeals are generally appropriate when a product is expensive or important to health,security,or financial success.

Question

Quizplus · Accepted Answer

Rational appeals use logical arguments and evidence to convince consumers to purchase a product, making them particularly effective when the stakes are high. Expensive products, such as cars or electronics, as well as those related to health, security or financial success, are likely to require significant investment from consumers and are therefore particularly appropriate for rational appeals.

Rational Appeals Are Generally Appropriate When a Product Is Expensive