Color Cosmetics manufacturers,whose target market comprised only female customers,have now introduced a new range of products for the male population.They came up with new strategies and advertisements to reach the new target market.They did so to maintain a competitive advantage in the industry.Which of the following strategies did the company apply to compete more effectively?
A) Globalization
B) Environmental scanning
C) Organizational change
D) Strategic review process

Question

Quizplus · Accepted Answer

The company applied organizational change to introduce a new range of products for the male population, which is a strategic move to expand their target market and maintain a competitive advantage. This change in their product line requires a change in their organizational structure, processes, and procedures to support and manage this new market segment.

Color Cosmetics Manufacturers,whose Target Market Comprised Only Female Customers,have Now