Whirlpool conducts usability studies that provide insight into the ways consumers interact with its products.In one study in an emerging market, engineers and designers stood behind a two-way mirror and watched as a volunteer put groceries away in a Kenmore Elite refrigerator.The Whirlpool team recorded a variety of data, such as the amount of time required for the volunteer to finish the task and the number of features used.The basis of this research study was based on the fact that:
A)listening to customers is only possible in America.
B)data collected in the U.S.should be applicable in other countries.
C)consumers in different countries prefer different types of features.
D)in China, it will be difficult to find enough space in homes to put refrigerator.
E)in India, refrigerators are seldom used by customers.

Question

Quizplus · Accepted Answer

The study was conducted in an emerging market, which suggests that the researchers were specifically interested in exploring how consumers in different countries interact with their products. The fact that they recorded the number of features used also indicates that they were exploring whether or not different markets prioritize different types of features. Therefore, option C is the best choice. Options A, B, D, and E are not supported by the information provided in the passage.

Whirlpool Conducts Usability Studies That Provide Insight into the Ways