How did Coke get better numbers in the test market?
A) It seasonalized the numbers
B) It altered the numbers
C) A marketing consultant used the Boys and Girls Clubs to get customers into Burger King to buy Frozen Coke value meals
D) Its own employees bought Frozen Coke value meals

Question

Quizplus · Accepted Answer

By using the Boys and Girls Clubs, a marketing consultant was able to drive customers to Burger King to buy Frozen Coke value meals. This likely led to an increase in the number of Frozen Coke purchases and better numbers in the test market for Coke.

How Did Coke Get Better Numbers in the Test Market