Suppose a political candidate makes a change to his hairstyle in order to make himself look younger and more physically attractive. Because the candidate is trying to look more handsome, he is MOST likely using which of the following persuasion tactics?

Question

Quizplus · Accepted Answer

By changing his hairstyle to make himself look younger and more physically attractive, the candidate is trying to increase his likeability. This is a common persuasion tactic where people try to create a positive image of themselves to make others like them more. Increasing credibility and conveying expertise usually involves using arguments or evidence to make oneself seem more knowledgeable about a particular topic, while increasing similarity involves finding common ground or similarities between oneself and others.

Suppose a Political Candidate Makes a Change to His Hairstyle