The elaboration likelihood model provides evidence for the superiority of peripheral route persuasion.

Question

Quizplus · Accepted Answer

The elaboration likelihood model actually proposes that central route persuasion, which involves a more thoughtful consideration of the message, is generally more effective than peripheral route persuasion, which relies on superficial cues such as attractiveness or likability of the message source.

The Elaboration Likelihood Model Provides Evidence for the Superiority of Peripheral