Persuasion involves the communication of arguments and information intended to change another person's

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Persuasion is the act of trying to change someone's attitude towards something. Attitudes refer to a person's evaluation of an object, person, situation, or issue that is represented in their behavior, beliefs, and emotions. Persuasion can involve presenting information or arguments that challenge an individual's existing attitudes and attempt to influence them to adopt new attitudes.

Persuasion Involves the Communication of Arguments and Information Intended to Change