Social media marketing goals must be flexible because :
A) a brand cannot be sure its goals will be achieved.
B) new developments sometimes occur while using social media.
C) a particular social network might disappear.
D) consumers are fickle, so it is difficult to forecast their behavior.
E) b rand management might not support certain social media marketing goals.

Question

Social media marketing goals must be flexible because :
A) a  brand cannot be sure its goals will be achieved.
B) new developments sometimes occur while using social media.
C) a  particular social network might disappear.
D) consumers are fickle, so it is difficult to forecast their behavior.
E) b rand management might not support certain social media marketing goals.

Quizplus · Accepted Answer

Social media is constantly evolving, and new features or platforms may emerge that change the way brands can achieve their goals. Flexibility allows brands to adapt their strategies to these changes, rather than being locked into a rigid plan that may no longer be effective.

Social Media Marketing Goals Must Be Flexible Because