When developing social media strategies, it is important that companies :
A) look to what their competitors are doing.
B) ensure they include Facebook, because it is one of the most popular social networks.
C) include the 8 C's.
D) make sure to adapt them to their individual strengths, weaknesses, opportunities, and threats.
E) define the call to action first.

Question

Quizplus · Accepted Answer

It is important for companies to adapt their social media strategies to their individual strengths, weaknesses, opportunities, and threats, rather than simply looking at what their competitors are doing or focusing on a specific social network like Facebook. Including the 8 C's (Content, Context, Community, Communication, Customization, Connection, Conversion, and Continuity) can also be helpful, but it is not the most important factor. Defining the call to action is also important, but should come after developing a strategy that is tailored to the company's specific needs and goals.

When Developing Social Media Strategies, It Is Important That Companies