Which of the following is not considered a social media marketing goal?
A) Increasing customer satisfaction (customer service)
B) Driving recommendations from friends and family
C) Generating new leads
D) Crisis communication and online reputation management
E) Increasing the number of Facebook fans and Twitter followers

Question

Quizplus · Accepted Answer

Increasing the number of Facebook fans and Twitter followers is more of a vanity metric rather than a strategic marketing goal. Effective social media marketing goals are typically focused on tangible outcomes such as customer satisfaction, lead generation, and reputation management, rather than merely accumulating followers.

Which of the Following Is Not Considered a Social Media