A "call to action" can be defined as:
A) brand building.
B) lead generation and/or sales.
C) the objectives of a social media campaign.
D) the process of measuring a social media campaign.
E) the action you want someone to take at each stage of your marketing campaign.

Question

Quizplus · Accepted Answer

A "call to action" refers to the specific action you want someone to take at each stage of your marketing campaign, such as clicking a link, signing up for a newsletter, or making a purchase.

A "Call to Action" Can Be Defined As