Regarding the "honesty" of metrics, which of the following statements is false?
A) There are many ways to manipulate the metrics collection on any website or platform.
B) There are dishonest people that make a business out of selling fake metrics.
C) Facebook has been trying to wipe out commercial vendors of "fake likes" since at least 2011.
D) Only platforms with the highest security are able to prevent dishonest metrics.
E) The battle to eliminate click farms, fake accounts, and malware that can mimic authentic visitors liking posts is never-ending.
Correct Answer:
Verified
Q10: Which of the following is NOT a
Q11: Why is ROI not considered an ideal
Q12: A "metric" is a positive number.
Q13: Important best practices for choosing the most
Q14: The first step in evaluation is:
A) identifying
Q16: The Net Promoter Score:
A) is more effective
Q17: Evaluation is important for measuring social media
Q18: The amount of SMM spending is expected
Q19: The text indicates that all of the
Q20: Most marketers can easily compute the ROI
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