Important best practices for choosing the most useful Internet metrics include all of these except:
A) applying the "so what" test.
B) ensuring that metrics are in line with the business objectives of those who will use them.
C) identifying the metrics that drive business results, and make them your KPIs.
D) deciding which metric choices are appropriate, then tell the brand managers.
E) all of these are useful Internet metrics.

Question

Quizplus · Accepted Answer

Deciding which metric choices are appropriate and then telling brand managers is not an important best practice for choosing useful Internet metrics. Instead, it is important to involve brand managers and stakeholders in the selection process to ensure alignment with business objectives and goals.

Important Best Practices for Choosing the Most Useful Internet Metrics