The Net Promoter Score:
A) is more effective at measuring social media than quantitative measurements.
B) was an early form of social media monitoring.
C) measures the loyalty of a brand's relationship with its customers.
D) is a type of quantitative measurement.
E) requires computer algorithms as part of its calculation.

Question

Quizplus · Accepted Answer

The Net Promoter Score measures the loyalty of a brand's relationship with its customers, specifically by asking a customer how likely they are to recommend the brand to a friend or colleague.