Explain the difference between measurement and evaluation.
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Q12: A "metric" is a positive number.
Q13: Important best practices for choosing the most
Q14: The first step in evaluation is:
A) identifying
Q15: Regarding the "honesty" of metrics, which of
Q16: The Net Promoter Score:
A) is more effective
Q17: Evaluation is important for measuring social media
Q18: The amount of SMM spending is expected
Q19: The text indicates that all of the
Q20: Most marketers can easily compute the ROI
Q22: Complete the following sentence, then explain the
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