You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with residents of the city to get a better understanding of their needs and wants.
Your focus group sessions are an example of which of the following types of research?

Question

You are the campaign manager for a candidate running for mayor of Hartford, Connecticut. You are running a series of focus group sessions with residents of the city to get a better understanding of their needs and wants.​ ​
Your focus group sessions are an example of which of the following types of research?

Quizplus · Accepted Answer

Focus group sessions are an example of exploratory research, which is conducted to gain insights and understanding of a problem or situation. In this case, the campaign manager is trying to understand the needs and wants of the residents of Hartford to shape the candidate's platform and messaging.

You Are the Campaign Manager for a Candidate Running for Mayor