A targeting strategy in which an organization targets a single market segment using one marketing mix is called a(n) ____ strategy. undifferentiated
A) selective
B) focused
C) differentiated
D) concentrated
E) undifferentiated

Question

Quizplus · Accepted Answer

The given description matches the definition of a concentrated strategy, where the organization focuses on a single market segment using one marketing mix.

A Targeting Strategy in Which an Organization Targets a Single