Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n) ____ targeting strategy for laundry detergents.
A) multiuse
B) differentiated
C) stratified
D) undifferentiated
E) concentrated

Question

Quizplus · Accepted Answer

Procter & Gamble is using a differentiated targeting strategy for laundry detergents by creating different brands for different target markets. They have Cheer detergent for young singles and couples and Tide detergent for families, catering to the specific needs and preferences of each segment.

Procter & Gamble Markets Cheer Detergent to Young Singles and Couples