When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

Question

Quizplus · Accepted Answer

When a new variety of a familiar product like Kashi whole-grain breakfast cereals is introduced, consumers are likely to engage in limited decision making. This is because they already have some experience with the brand or product category, but need to evaluate the new variety's specific attributes or benefits. It's not a completely new purchase decision requiring extensive research (extended decision making), nor is it a habitual purchase (routinized response behavior) or a decision made with no thought (automatic processing behavior). Situational solving behavior is not a recognized term in consumer behavior theories.

When a New Variety of Kashi Whole-Grain Breakfast Cereals Is