Global marketers such as Pepsi have embraced technology that enables them to form better relationships and communicate with customers. One of the benefits of e-marketing that Pepsi enjoys is that
A) marketers and customers can share information
B) e-marketing generates more revenue for the firm
C) e-marketing is simple and easy to use
D) e-marketing can be implemented without using advertising agencies

Question

Quizplus · Accepted Answer

Pepsi benefits from e-marketing because it allows them to form better relationships with customers and share information. While e-marketing may generate more revenue for the firm, is not the main benefit cited in the question. E-marketing may not be simple and easy to use for all firms, and the use of advertising agencies is not necessarily related to the implementation of e-marketing.

Global Marketers Such as Pepsi Have Embraced Technology That Enables