Today's consumer is changing their information searches and consumption behaviors to fit with emerging technologies and trends. Epiphany Farms is an organic farm specializing in vegetable and meat products and also owns a farm-to-table restaurant. The restaurant is implementing _______ that functions using digital codes that's available via computers, cellular phones, smartphones, and other digital devices as part of its business activity.
A) digital media
B) blogs
C) e-blasts
D) connectivity

Question

Quizplus · Accepted Answer

Epiphany Farms is implementing digital media, specifically digital codes that can be accessed using various digital devices, in order to keep up with changing consumer behaviors and technology trends.

Today's Consumer Is Changing Their Information Searches and Consumption Behaviors