Prudential Insurance uses "the rock" symbol to communicate stability and security to customers. This is Prudential's attempt to help customers better understand its services by
A) emphasizing tangible cues in promoting the service.
B) using word association.
C) personalizing the selling of the service.
D) utilizing publicity techniques to enhance the service.
E) distributing the service directly through television.

Question

Quizplus · Accepted Answer

Prudential's use of "the rock" symbol is an example of emphasizing tangible cues in promoting the service, which can help customers better understand the stability and security of their services.

Prudential Insurance Uses "The Rock" Symbol to Communicate Stability and Security