If Lay's introduces a new line extension of its famous potato chips, it is likely going to engage in promotions that focus on _____ in order to have customers start the product adoption process.

Question

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Lay's would need to create awareness about the new line extension in order to inform customers of its existence and generate interest in the product. This is the first step in the product adoption process, as customers cannot adopt a product if they are not aware of its existence. While identifying prospects, stimulating demand, combating competitive promotional efforts, and retaining loyal customers may all be important aspects of promoting the new product, creating awareness is the most critical in the initial stages of the product's life cycle.

If Lay's Introduces a New Line Extension of Its Famous