In episodes of American Idol , the judges drink out of cups featuring the Coca-Cola logo. The promotion strategy being used by Coca-Cola is known as

Question

In episodes of American Idol , the judges drink out of cups featuring the Coca-Cola logo.  The promotion strategy being used by Coca-Cola is known as

Quizplus · Accepted Answer

Product placement is the strategy where a company pays to have their product or brand prominently featured within another form of media, such as a TV show or movie. In this case, the Coca-Cola cups featuring their logo are being placed in the American Idol episodes for promotional purposes.

In Episodes of American Idol , the Judges Drink Out