When flat-screen televisions were first introduced, manufacturers tried to increase customer awareness of the new product by using _____ to build _____.

Question

Quizplus · Accepted Answer

Pioneer promotion is used for the introduction of a new product or category and aims to create primary demand, i.e. creating a market for the product where none existed before. In the case of flat-screen televisions, as a new product category, manufacturers used pioneer promotion to generate primary demand among customers.

When Flat-Screen Televisions Were First Introduced, Manufacturers Tried to Increase