Firms that are _____ assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.
A)exchange oriented
B)market oriented
C)sales oriented
D)production oriented

Question

Firms that are _____ assume that a sale does not depend on an aggressive sales force but rather on a customer's decision to purchase a product.
A)​exchange oriented
B)market oriented
C)sales oriented
D)​production oriented

Quizplus · Accepted Answer

A market-oriented firm focuses on understanding and meeting the needs of its customers, rather than relying on aggressive sales tactics. They prioritize customer satisfaction and building long-term relationships, which ultimately leads to sales through positive word-of-mouth and repeat business.

Firms That Are _____ Assume That a Sale Does Not