Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:
A)tend to be inward looking.
B)focus on making what the market wants.
C)enhance individuals' and society's long-term best interests.
D)determine the needs of both the final buyer and intermediaries.

Question

Unlike the personnel in market-oriented firms,the personnel in sales-oriented firms:
A)​tend to be inward looking.
B)focus on making what the market wants.
C)enhance individuals' and society's long-term best interests.
D)​determine the needs of both the final buyer and intermediaries.

Quizplus · Accepted Answer

Sales-oriented firms are more focused on selling what they produce rather than understanding and responding to market needs, making them inward looking.

Unlike the Personnel in Market-Oriented Firms,the Personnel in Sales-Oriented Firms